Carley robertson
I am a Master's student at Texas Tech University pursuing my degree in Hospitality and Retail Management. In my career, I am hoping to be involved in the retail industry through space planning, category management, event planning, or sales and marketing. Feel free to browse my portfolio further and see some of my projects. Thanks for dropping by!
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Contact Info:
Mobile: 806-620-9366
Email: carleybrobertson@gmail.com
Education
Texas Tech University
January 2024- Expected Graduation May 2025
Master's of Science, Hospitality and Retail Management, 3.9 GPA
Course Work: Advanced Buying and Allocation, Advanced Consumer Behavior,
Advanced Category Management, Market Research
Texas Tech University
January 2021- December 2023
Bachelor's of Science, Hospitality and Retail Management, Cum Laude, 3.6 GPA
Course Work: Category Management, Buying and Allocation, Marketing, Fashion Merchandising, Supply Chain Logistics, E-commerce and Omnichannel Research
Experience
Texas Tech University
January 2024
Teaching Assistant
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Assist professors with grading, communicating with students, and scheduling meetings
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Contributed to building of two courses within the HRM department by creating presentations, discussion boards, activities, and quiz questions
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Benefited research team by transcribing interviews and offering Gen Z perspective on sustainable shopping and virtual reality in retail spaces
HABITAT FOR HUMANITY RESTORE
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Boosted social media engagement by 150% within two months through targeted campaigns.
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Analyzed sales data to develop promotions aimed at increasing foot traffic and sales, which led to an 32% increase in sales per month.
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Led the introduction and successful implementation of a new POS system, providing comprehensive training to employees to ensure smooth adoption.
California T's
May 2020- December 2023
Sales and Marketing Coordinator
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Managed Texas Tech University's student organizations and local business sales accounts
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Accrued $100,000 in sales in 2023 through stellar communication and high product expectations
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Curated marketing content for social media, and website, and assisted Chamber of Commerce projects
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Restructured website to be more userfriendly for custom orders and retail shoppers, introduced effective SEO and added a community page for events and information
Certifications & Leadership
Certifications
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Shopper MX Level 1, November 2023
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WSET Level 1, Wines, October 2023
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WSET Level 2, Wines, December 2023
Leadership
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Lubbock Habitat for Humanity Young Professionals
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President, 2024-2025
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Texas Tech Graduate Hospitality and Retail Management
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Vice President, 2024-2025
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Texas Tech National Retail Federation Student Association
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Treasurer, 2023​
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Scholarships
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Jaycie Brown Memorial Scholarship Recipient 2024-2025
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Gary Owens Scholarship Recipient 2024-2025
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United Supermarkets Graduate Fellowship Recipient 2024-2025
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Ira G. Dunlap Scholarship, Jr. Endowment Recipient 2024-2025